Research2Guidance is highlighting the portion of the survey where they looked into where mobile devices have the most potential to affect health outcomes. While other chronic conditions such as hypertension and obesity have larger populations, the market researchers felt diabetes had the largest market potential due to the huge cost saving potential, the demographic & geographic overlap between smartphone users and diabetics and the real potential to improve sugar management using mobile devices.
So says a recently published report by Research2Guidance, a mobile technology research company based in Germany. In their report, titled “Health Market Report 2010-2015”, the market researchers came to the conclusion that the dominant mode of application distribution in the future will be from doctors, hospitals and other care providers. The report also painted a […]