A look at BodyMedia, a company who’s vision is to use technology to combat the biggest threat to our national health – obesity. And now they bring that fight to the smartphone.
The First Lady yesterday announced an innovative new component to her Lets Move! campaign against childhood obesity yesterday – a call to developers to produce healthcare apps for the iPhone/Android/etc that encourage children to make healthy food choices and exercise more. Its an interesting and forward-looking approach to a major problem. While popular attention is […]