Satish Misra MD contributed to this article In a recently released patent, Apple has outlined a new strategy to make advertising increasingly personalized in a rather unusual way. Content advertisers have always known that the secret to selling is to know your audience. Apple has taken this strategy a step further by proposing a system […]
Tag: Moodscope
Your patient might be a ‘self tracker’, analyzing their personal health
A growing number of people are keeping data about themselves with hopes of improving their health. These are not people who necessarily have any knowledge or training in medicine, but rather normal people from all walks of life. The general idea is to answer the question “What works best for me?”
