Tag: HTML5

How Humana became a leader in mobile engagement, interview with Julie Kling

There are few, if any, large corporations that use mobile technology to engage their customers as effectively as Louisville, KY-based health insurer Humana. The company’s Games 4 Health program is among the most innovative mobile health programs anywhere and the projects like B-Cycle are revolutionizing bike sharing and incentivizing healthy lifestyles. I recently had a […]

Mobile platforms wars have primed web apps for a comeback [Guest Post]

Guest Post by:¬†Olivier Forget, industry insider, and developer of mobile medical software. Back in 2008 I created a “web-app designed for iPhone”, as Apple puts it, to let medical residents view their schedules on MedRez.net using their iPhones. I did this by following Apple’s instructions. I could have created a native app and offered it […]