Inklings success is based on transforming standard electronic texts into interactive delights through the use of five major feature areas including Price, Search, Quiz, Media Integration and Social integration. Together these features mean textbooks from Inkling are significantly easier to learn from than standard textbooks.
Inkling has identified a new market created by the introduction of tablet computing and has ensured their success as a result of clever thinking and unique selling points. Unique features such as purchasing books by chapter, integrating a range of media into each text are very interesting and the release of Inkling 2.0 has brought about social integration. The result is an electronic textbook based on a real book but by all intensive purposes is far more accessible and easier to learn from
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