Tag: British Medical Journal

The First Academic Journal on Apple’s Newsstand is a Medical One

The introduction of the British Medical Journal to Newsstand marks an interesting point in the world of academic journals. Using the iPad as a content delivery platform ensures that
access to essential information is now quicker, simpler and most importantly easier than ever before. By improving content delivery, the BMJ, Newsstand and the iPad ensure that the latest evidence based information is in the hands of physicians in the most important place: on the front line

Evidence based decision making taken to a new level by the BMJ

By: Tom Lewis As the cost of healthcare continues to grow at unsustainable rates, there has been an increasing emphasis on ensuring that the care being delivered by individual clinicians is evidence-based. From optimal medical management of heart failure patients to appropriate cancer screening regimens, its important that clinicians know that the recommendations they make […]