Tag: BMJ

Published BMJ piece takes aim at medical apps and their utility

One recent piece, by Margaret McCartney, was published in the British Medical Journal titled “How do we know whether medical apps work?” [1] It is a nice short read, where Dr. McCartney lays out the overriding utilization of smartphones and tablets in our daily lives to both play games, manage our daily activities, and search […]

The First Academic Journal on Apple’s Newsstand is a Medical One

The introduction of the British Medical Journal to Newsstand marks an interesting point in the world of academic journals. Using the iPad as a content delivery platform ensures that
access to essential information is now quicker, simpler and most importantly easier than ever before. By improving content delivery, the BMJ, Newsstand and the iPad ensure that the latest evidence based information is in the hands of physicians in the most important place: on the front line