Footwear and athletic brand Adidas announced that the company is dipping its toe into fitness apps with All Day.
There’s been a trend among fitness companies to integrate with mobile and wearable platforms. Nike has created the Fuelband and teamed up Apple in the past. Under Armour recently partnered with John Hopkins to add a bit of medical credibility to their app. And why not? These ventures are natural extensions of athletic brands’ underlying principle: to get people healthy and active (hopefully while sporting their clothes and shoes).
So, Adidas’ foray into this world is unsurprising. Also unsurprising is what the All Day app offers. Like a lot of health and wellness apps on the market, this fitness app offers healthy eating tips and a rotation of workouts from Candice Kumai, Adriene Mishler and Stephen Cheuk all of whom are, apparently, well-known experts in food and fitness. With All Day you can drift off to sleep with a playlist of electronic dance music from DJ Nina Las Vegas–sounds relaxing, but it also sounds a little underwhelming.
At first, the All Day app will focus on women. According to a statement by Stacey Burr, VP, and General Manager of Adidas Digital states:
“ALLDAY [sic] will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable while still keeping it fun.”
You’ll have to wait a few months for that Adidas-curated lifestyle since All Day won’t be released until summer 2017