Under Armour and Johns Hopkins Medicine announced an expanded collaboration to help drive the integration of evidence-based health strategies into Under Armour’s Connected Fitness Platform.
Through a series of acquisitions including MyFitnessPal and MapMyFitness, Under Armour’s Connected Fitness platform boasts over 190 million users. Last year, Under Armour also released a suite of connected health devices, packaged together as HealthBox, that includes a Bluetooth weight scale, smart wristband for activity & sleep, and heart rate monitor.
Since 2015, a panel of Johns Hopkins physicians have been providing input on Under Armour’s connected fitness strategy. Several research studies have also been undertaken, including a study focused on improving guidance related to sleep.
According to the press release, clinicians from Johns Hopkins will “provide clinical and research-based guidance in four key pillars of health and wellness — sleep, fitness, activity and nutrition — to inform and empower Under Armour’s connected fitness community.”
Under Armour also announced a new Sleep Recovery System in their UA Record app that tracks sleep (including monitoring with wearable devices), analyzes sleep quality, and provides custom coaching to improve sleep. In that announcement, they highlight the value of this collaboration:
Under Armour’s science-backed approach to sleep and recovery is strengthened by a new collaboration with Johns Hopkins Medicine centered around tracking, understanding and analyzing sleep patterns. Under Armour has engaged a team of sleep experts at Johns Hopkins Medicine who are working to study the effectiveness of sustained patterns in improving overall sleep behaviors. This in-depth evaluation on sleep comprises the first scientific study powered by the Under Armour Connected Fitness platform and will help shape the brand’s sleep products and UA Record user experience
Last year, Under Armour began working with Watson Health to begin offering personalized health coaching in their own UA Record app. That collaboration was slated to not only help incorporate more evidence-based health guidance, but even let users track food just by taking pictures of their plates & letting the app identify what they ate.
Given the sheer number of users and scope of data available, this collaboration could represent a unique opportunity to help connected health, from health apps to wearable devices, take a big leap forward.