As described in a press release, a Model Privacy Notice is:
“…voluntary, openly available resource to help health technology developers who collect digital health data clearly convey information about their privacy policies to their users. Similar to a
nutritional label, the MPN provides a snapshot of a company’s existing privacy and security policies to encourage transparency and help consumers make informed choices when selecting products. The MPN does not mandate specific policies or substitute for more comprehensive or detailed privacy policies.”
Submissions of MPNs should be open-source and assist health tech developers with quickly producing privacy notices for their consumers that adhere to MPN content.
Applicants for the contest will have to adhere to strict judging criteria, including the use of MPN content accurate including using a “flexible language,” best practice adherence in online content development, the design must be visually appealing and engaging, and customization and ease of use are of the utmost importance to the judges.
Those developers looking to vie for the prize have until April 10, 2017. There’s more information at HHS website.