Ketchum Global Research & Analytics recently released the results of a survey called mHealth Monitor. This study maps the usage of artificial intelligence, wearables and health and medical apps. Whether it’s using a fitness app to track steps, a medical app for information or texting their doctors a question, more and more patients are using mobile technology for their personal health and wellness.
With over 2,000 participants in the study, researchers found that 58% of people in the U.S. with a smartphone shared information with a medical professional using a mobile or wearable device. And 25% used email or text to send a photo of a medical issue to their doctor.
Ketchum also segmented the attitudes of five different types of users to identify opportunities for companies and organizations to make it easier for people to manage their health through mobile technology:
- Discerning Digitals: These are the super users who love being constantly connected, but may also struggle with feeling too available. They are advocates of mHealth but still like face-to-face contact with medical professionals.
- Swayable Seekers: This group wants to expand their smartphone repertoire beyond just making calls. They feel confident about managing their health and get a lot of their medical info online. The majority feel like they have a lot to learn about using mobile tech for their health.
- Health Tech Hesitators: This group admits they don’t manage their health very well and aren’t happy with their physical well-being, and they’re not exactly comfortable sharing information online either.
- App-athetic Agnostics: These people love mobile technology; many just don’t use any type of mHealth, nor do they care to in the next year.
- Low-tech Lifers: These are the traditionalists who don’t think mHealth has had a positive impact on their lives, nor do they foresee it having a positive impact in the future.
While these insights show that more users are swaying toward mobile tech, there are still hurdles that must be overcome. 24% of those surveyed said that fitness trackers made them feel bad, so they stopped using them. And the majority — over 63% — still prefer face-to-face interactions when it comes to their health care.
But these findings shouldn’t be discouraging. More than half of the participants, no matter their age, feel they could learn more when it comes to mobile tech.