In the next few days many individuals will notice significant changes to one of the most popular drug information apps on the mobile market, Micromedex. The app has stopped being free. Rather, the app is now available to users for a an annual subscription of $2.99.
This comes as no surprise, and may set a precedence for many other companies in the future that currently have their apps for free on the market.
Getting a customer base familiar with the app was a great marketing idea, and this is the logical conclusion. While a price may set some users off, for an annual subscription and a cost less than $3, it is at the cut-off price that research has shown most medical professionals are willing to pay for a medical application.
However, there is a way around this. Similar to our previous piece, institutions that have a subscription to Micromedex 2.0 have access to the drug interaction and IV compatibility app, and now the drug information app for free.
We have included a how to guide below to help those new to Micromedex or wishing to transition over to their institutions provided free service. The only caveat is that the password expires every few weeks and needs to be updated frequently, which can be a problem when you need to use the app and then find the password had expired. In addition, for those that have used Micromedex prior to the last update, you may need to delete and reinstall the app.
Many users of popular free apps should be aware that this may become the future of the mobile medical app marketplace, and that free apps will not always be free. Also, other free apps may have drawbacks not previously identified, such as Epocrate’s collection of user data. Everything has a price, it will come down to what the end-user can justify.