The following is an iMedicalApps Editorial Rant:

Practice Exams in Emergency Medicine is an app published by Elsevier Australia for physicians preparing for the Australian College for Emergency Medicine (ACEM) fellowship exam.

I discovered this medical app while searching for Emergency Medicine question banks in the App Store. I became such a fan that I told one of the iMedicalApps EM resident physician writers to review the app.

Although the app is made for Emergency Physicians in Australia, we wrote on how the app could potentially be used by Emergency Physicians everywhere due its superb content. The question bank incorporates some great evidence based information.

I even suggested the app for residents at my academic institution. One of the odd things I noted about the app was the lack of iPhone support. But I figured this was an oversight, and eventually the developers would create a more compact version of the app.

I was shocked to find out that Elsevier Australia had decided to charge separately for their iPhone version.

Let’s process this. For a question bank that you paid $47.99 for on your iPad, Elsevier Australia makes you pay another $47.99 for a version on your iPhone.

That’s ridiculous.

This is coming from someone who has been apologetic towards publishers and the prices they charge. We have reviewed some expensive apps in the past , but rarely do we lambast the app for pricing. Although I still don’t get why publishers charge the same exact price for apps that can be found in book form — I’m over it and have just accepted it.

But what is being done with Practice Exams in Emergency Medicine is downright silly.

If you buy a song on iTunes, you can put it on any Apple device. You don’t pay for every device you put the song on. If you buy a book on iBooks, you can read it on your iPhone and iPad — you don’t pay twice. If you buy a book on Amazon, you can read it on your iPad, iPhone, Laptop, Android phone, etc.

Even the “expensive” apps we’ve reviewed in the past give you iPhone and iPad support for one price.

This is the type of pricing that makes people hate publishers. I’m embarrassed that I even recommended this medical app to so many people before. I know better now.