A similar study was conducted in 2011. Changes since that time were assessed by FPF.
The survey focused on whether the most popular paid and free apps on leading app platforms provide users with privacy policies.
Of course, the existence of a policy alone does not guarantee that the company will adhere to the policy, but FPF viewed the policy as a minimum statement that developers were paying attention to this issue.
Paid apps grew from 60% to 64%. For the Google Play platform, free apps moved from 70% to 76% and paid apps from 30% to 48%. With regard to the types of apps more likely to have privacy policies, the survey indicated that apps requiring location information have policies.
Beyond the existence of a policy, the survey also explored whether the policy could be viewed before being purchased. Less than half of the free (22.7%) and paid (20%) apps had privacy policies that could be viewed on the app store before purchasing apps.