Rogers Communications, a Canadian digital cable, high speed internet, and home/mobile phone service provider, recently announced it is forming an alliance with Exmovere Holdings Inc.
This U.S. based company is a biomedical engineering company focused on government and consumer applications for healthcare, security and mobility.
The mission of Exmovere Holdings is to develop systems and technologies that make machines more intuitive, help families take care of each other, and give hope to the disabled.
Together, these two companies are planning to launch a new service allowing parents to monitor a newborn’s temperature and movement via a remote computer, tablet or smartphone.
The technology will be comprised of specially engineered biosensors that are embedded in children’s clothing, such as pajamas. The sensors will be able to stream data over Rogers’ mobile network to a qualifying device. Additionally, they will be rechargeable and will be able to feed detailed heart rate, emotional state, and activity level information to the parents.
Rogers sees this as a necessary push in the already saturated mobile data market. By offering a service like this to its customers, it hopes to capture a new market segment that will be dependent on mobile data for continual use.
“The opportunity is how do we tap into future growth streams leveraging our existing network,” Mansell Nelson, vice-president of “machine to machine” products, an emerging division, said.
We have reported on sensors in the past, such as nanobots being developed to detect disease as well as a recent article on Sensiotec which has debuted its new Virtual Medical Assistant, the first non-contact vital signs monitor utilizing ultra-wide band (UWB) technology. Wireless sensor and embedded sensor technology is gaining traction and we expect this trend to continue in the future.
The potential use of these types of sensors is up to the imagination. They can be put in consumer electronics for a myriad of purposes, utility companies could use sensors to track resource usage, retailers could create a line of “smart” clothes, etc.
Mansell Nelson expects that within a couple of years the number of “machine connections” will match the number of mobile phones operated by Rogers’ human subscribers, which, according to the article, stands at 9.3 million (though average revenue is expected to be lower). He further iterates this point:
“”Depending on who you speak to, there’s five, 10, 15 machines out there for every human on the planet. We believe this is going to be a wave of the future.”