The pervasiveness of Facebook and other social media platforms has created opportunities to improve patient-physician communication. Willing doctors can connect with patients in and outside the exam room, expanding their reach and thus jointly sharing in the empowerment this newest technology revolution offers.
Orthopedic surgeon Howard Luks summarizes the power of social media for physicians this way: “My social presence enables me to humanize my practice and share my knowledge beyond the 4 walls of my office in ways never available previously”
In order to bring health care and social media closer, NYC Health Business Leaders has teamed up with social media powerhouse Mayo Clinic and New York’s Continuum Health Partners in a “dynamic and interactive” 2 day conference with many nationally known speakers. Joining these speakers will be yours truly, talking about the opportunity for physicians in embracing mHealth.
Some of the national #hcsm thinkers and practitioners participating include Lee Aase and Dr. Farris Timimi (Mayo Clinic Center for Social Media), Ed Bennett (University of Maryland Medical Center), Dr. Mike Sevilla (Family Medicine Rocks), and Chris Boyer (Inova Health System).
As iMedicalApps editor Tom Lewis in his recent editorial “The emergence of mHealth has highlighted the importance of digital sharing and collaboration” noted :
The meteoric rise of smartphones and advanced internet connectivity potentially offers numerous new methods to communicate. Doctors can now share images, patient medical records and much more with colleagues over the internet thereby removing any barriers to consult, such as location. Second opinions can be easily obtained which will improve the care of patients.
For physicians and other members of the health care community interested in social media, this is a great opportunity to learn best practices and explore what the health care social media leaders are doing.