by Tim Bredrup
Single Touch Systems Inc., a technology based mobile media solutions provider, recently announced that it has named ScriptRelief LLC, through its solution, RxRelief, as sponsor and joint marketing partner for its mobile healthcare and retail pharmacy channels.
RxRelief is a free pharmacy discount card program that provides its card holders with access to savings on more than 50,000 prescription medications at more than 55,000 pharmacies, including all major pharmacy chains, throughout the United States. RxRelief Cards do not require claim forms or deductibles and never expire.
Through the agreement, Single Touch will deliver a series of Short Message Service (SMS) campaigns over the coming year whereby ScriptRelief will be able to sponsor proprietary “come here, be there” reminder messaging related to health and wellness appointment reminders as well as prescription pickups at leading U.S. pharmacy retailers.
According to ScriptRelief, on average, RxRelief Card members save nearly 50% off their prescription drug purchases. By the end of 2011, more than 600,000 RxRelief Card holders had saved more than $40 million on prescription medicine costs.