by Tim Bredrup

U.S. Preventive Medicine recently announced a new strategic development collaboration with Qualcomm Life Inc., a wholly owned subsidiary of Qualcomm, for functionality enhancements to Macaw, the company’s mobile health & fitness app, as well as for accelerated integration with other wireless devices, monitors and sensors that are part of Qualcomm Life’s 2net Platform and wireless health ecosystem.

Macaw, powered by The Prevention Plan, was launched in December 2011 as a mHealth app combining calorie, nutrition and activity tracking, health assessment, education, and game theory to motivate healthy behaviors.

Enabled by Qualcomm Life, Macaw is designed to become a digital health monitor, integrating with wireless devices, monitors and sensors, as well as other health and fitness apps, creating a dashboard of health metrics.

press release