By Tim Bredrup

Nike recently announced the release of their new Nike+ FuelBand, an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active.  Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometers to provide information about different activities through movement of the wrist via a LED dot matrix display.

Four metrics are available: Time, Calories, Steps and NikeFuel, which a new metric based on the concept: the more active you are, the more NikeFuel you earn.

Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day.

The app interface also provides encouragement and motivation as goals are achieved.

press release | www.nike.com/fuelband