By Tim Bredrup
The market of mobile health services delivered via smart phone applications had its first year of substantial business in 2011, experiencing a sevenfold increase from the previous year. A main reason for the significant growth is due an increase of smart phone users on the demand side, and the increase of mHealth applications on the supply side which doubled since 2010.
Many major health care companies have found mHealth applications as being an effective medium to promote and deliver health care products and services. More information on the mHealth application market can be found in the detailed 100 page report by Research2Guidance entitled, “The Mobile Health Market Report 2011-2016“, which describes the impact of smartphone applications on the mHelath industry.