Recently, Genomic Health, Inc. announced that it was launching a new cancer management app.

Called Cancer Coach, this app aids patients newly diagnosed with breast cancer or colon cancer by helping them access and manage information important for their personalized treatment plan. The app was developed in collaboration with Breastcancer.org and Fight Colorectal Cancer.

Genomic Health is a molecular diagnostics company.  Its primary focus is on the global development and commercialization of genomic-based clinical laboratory services that analyze the underlying biology of cancer, allowing physicians and patients to make individualized treatment decisions.

The company has two clinically validated assays (tests) commercially available that provide individualized tumor information for patients and physicians for consideration as they make important treatment decisions. They are the Oncotype DX breast cancer test and the Oncotype DX colon cancer test.

The Cancer Coach app features a calendar to mark medical appointments and contains important frequently asked questions for the doctor. There is also an audio notepad function that records additional questions and responses, a glossary, and even a journal functionality that helps keep track of key information shared during physician visits throughout diagnosis and treatment.

“More and more women are seeking information about breast cancer, not just online, but using their mobile devices. The Cancer Coach app fulfills this need for reliable resources on-the-go as patients and their personal support networks navigate a new diagnosis,” said Hope Wohl, CEO of Breastcancer.org. “Our partnership with Genomic Health on My Breast Cancer Coach and the Cancer Coach app supports our mission to help breast cancer patients and their loved ones make sense of complex medical information so they can make the most informed decisions.”

The app is available through iTunes as well as the Android Market.

“The Cancer Coach app walks patients through a simple questionnaire with audio guidance for breast cancer by Lillie Shockney, RN, Administrative Director of the Johns Hopkins Avon Foundation Breast Center and for colon cancer by Richard M. Goldberg, MD, Professor and Physician-in-Chief of the James Cancer Hospital and Associate Director of the James Cancer Center at the Ohio State University. Based on a patient’s responses, the Cancer Coach creates a customized treatment information guide that can be shared with their physician as they discuss treatment options.”

Source: Press Release