Manhatten Research, a pharmaceutical and healthcare market research and services company, recently released a detailed report stating that 56 million people in the US have accessed their personal medical information through an electronic health record (EHR) system maintained by their physician.
An additional 41 million people are interested in doing so.
The information was generated from Manhatten Research’s Cybercitizen Health 2011 report. This report is an annual market research study that tries to understand how U.S. consumers use the Internet, digital media, mobile devices and other technologies for health. The study is conducted every Q3.
The current study surveyed more than 8,600 U.S. adults online and on the phone.
“Growth in access of electronic health records by patients has been remarkable in the last year,” said Meredith Ressi, Manhattan Research President. “There’s been strong pent up demand from consumers over the years, but only now has the supply side caught up as a result of the government mandate. This is the beginning of a real shift in care delivery and patient engagement.”
Despite these promising results, there are still numerous Americans who do not currently access their health record online.
“Despite strong growth in EHR adoption and awareness, 140 million consumers report that they have not used and are not interested in accessing medical records from an EHR system maintained by their physician. Compared to consumers who do access their medical data on an EHR, the audience not interested in doing so is older, less educated, and significantly less likely to use the Internet or own sophisticated electronic devices such as smartphones and tablets.”
According to the website, some additional topics covered in the Cybercitizen Health 2011 report include:
- How is the health web evolving and how can marketers leverage emerging online health audiences?
- How does search and website behavior differ across the disease and treatment pathway?
- What role is digital health playing at the point of care for doctors?
- Do consumers want additional support and services from pharmacists and nurses?
- Is social media adoption for health maturing?
- To what degree are mobile devices transforming health seeking behavior?
- How advanced are consumers in terms of recording and sharing their health measurements?
- Which pain points related to digital on-going care represent the strongest opportunity for health stakeholders?
A related study from the company discovered that EHR adoption rates are increasing among physicians, and will likely accelerate as iPads and Android tablets facilitate EHR access for busy doctors on the move throughout the workday.
The Taking the Pulse Report studies how U.S. physicians use the Internet, digital media, mobile devices and other technologies for work-related purposes as well as patient interaction. The study is conducted annually in Q1, surveying more than 2,000 physicians.
Source: Press Release