A new plan to utilize mHealth technology was recently unveiled at the 2011 Clinton Global Initiative (CGI) annual meeting. Arogya World, a US based non-profit organization, announced plans to use mobile phones in rural and urban India in a major diabetes prevention mobile health initiative.
Nokia and Arogya World have teamed up on this project.
“This initiative, being implemented in association with Nokia, aims to reach one million consumers in rural and urban India over two years, and will raise awareness about diabetes and its prevention through text messages in multiple languages. One of the first nationwide diabetes mHealth initiatives in a developing country, this effort is supported by a consortium of prominent organizations from multiple sectors in India and the US, including Emory University, Synovate, Biocon, LifeScan, Inc., and Aetna.”
In India, like many countries, diabetes is a growing problem. Millions of Indians currently have the disease, yet are unaware of effective ways to manage it.
“In executing its commitment, Arogya World will provide free content for six months to both current and new Nokia customers in India who have Nokia Life Tools on their phones and subscribe to Nokia’s health channels. Messages will be delivered as text message alerts, twice a week, in 12 different languages commonly used in the country. Once the initial program is over, the consumers will have the opportunity to opt-in to receive the diabetes awareness and prevention messages at a nominal fee.”
What is Nokia Life Tools? In a nutshell, it is a platform that offers a range of services to emerging markets. It focuses on providing agricultural information and educational services with entertainment supplementing the offering. Two of the most popular phone models that run Life Tools are the Nokia 2323 classic and the Nokia 2330 classic.
Additionally, Nokia is providing free content for six months to both current and new Nokia customers who have the Life Tools platform. Nokia is also subsidizing program costs as well as an elaborate translation and transmission infrastructure. The diabetes awareness/prevention message is being developed by Arogya World. There is a strong science and behavior change emphasis that Emory University will be partnering on.
“Arogya World is committed to creating innovative, cost-effective public health programs that improve health outcomes for people. Insights from our partners in academia and industry will help us optimize our execution, measure impact and evolve our program to the next level,” commented Raj Dave, a key advisor to Arogya World. Financial support for this program and measurement and evaluation insights will be provided by Arogya World’s corporate partners, Biocon, LifeScan, Inc., and Aetna.”
The program’s effectiveness in increasing diabetes awareness and improving the adoption of healthy lifestyles will be measured over the course of a two-year commitment.
“Arogya World is committed to creating innovative, cost-effective public health programs that improve health outcomes for people. Insights from our partners in academia and industry will help us optimize our execution, measure impact and evolve our program to the next level,” commented Raj Dave, a key advisor to Arogya World.”