Connectyx Technologies recently announced that they are adding QR code functionality to their MedFlash Personal Health & Wellness Management (ePHM) service. This service now allows for all members’ personal health records (PHR) to be accessed immediately via a smartphone, granting first responders the ability to retrieve important medical information when an “In Case of an Emergency” (I.C.E.) situation occurs.

What is a QR code, you may ask?  Think of it as a sophisticated bar code system that is able to capture much more information than the traditional bar code ever could.

A QR code is a specific two-dimensional matrix bar code that is accessible by dedicated QR bar code readers and camera-ready mobile phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded is a URL address, or website which, in the case of MedFlash, is the member’s personal emergency profile. The reason why QR codes are more useful than a standard barcode is because they can digitally present and store additional data — including URL links, geographical coordinates and SMS (text.)

Not only that, but because modern smartphones all have quality cameras on them, they are able to scan and process the QR codes without the need of bulky third-party devices.

When scanned with most smart phones (BlackBerrys, iPhones and Androids), QR Codes will direct to the user to a website URL that is embedded in the image. By using a MedFlash member’s 9-digit Emergency Code, CTYX created a QR Code unique to the member’s personal profile that is embedded on their MedFlash Emergency Identification Card. A first responder that finds the MedFlash member’s card at the scene of the emergency/accident can scan the QR code image with a Smartphone and immediately access the victim’s/member’s personal emergency profile. Most first responders have a Smartphone with them at all times and use it to communicate with emergency personnel and hospitals during critical situations.

The addition of the QR code functionality to the existing MedFlash service gives first responders the advantage by providing access to time critical information.  In fact, the MedFlash ePHM can be accessed with complete privacy on virtually any computer–whether in an ambulance or at the hospital.

Source: Yahoo Finance