Blackberry is serious about enterprise and healthcare.  We knew Blackberry was focused on medicine when they announced their Playbook tablet – but we didn’t know how serious they were until their Keynote yesterday at Adobe’s MAX conference, where the first app they showed off was a medical enterprise application.

This was the first live showing of the Blackberry Playbook in public and they started with a medical app – eUnity, an application that connects your PACS and displays DICOM radiology images. Basically – it allows radiologists or other medical professionals to view medical imaging via a secure server in a mobile and portable form factor. The images can be manipulated via multi touch gestures, such as pinch to zoom. The images themselves are not stored on the device, rather pulled from the cloud.

The eUnity app was extremely quick on the Playbook and was flawless in the demonstration. We have included a must view video of the application in action at the end of this post.

So what’s unique about this application? It’s flash based. eUnity runs via a web browser, and since the Playbook has a flash-enabled web browser, eUnity states they were able to have the application running on the Blackberry in just two hours. This type of flash support could be a game changer for healthcare enterprise solutions – think flash based electronic medical records.

From comments made by Steve Rankin, President and CEO of Client Outlook(creator of eUnity), it’s obvious Blackberry is reaching out to companies for healthcare enterprise solutions:

We are excited about the opportunity to access our innovative server technology through the power of Flash to provide our healthcare clientele with the ability to dynamically interact with diagnostic images that render amazingly fast, on an ultra portable device.” (press release)

From initial impressions, there is great reason to think hospital CIOs (chief information officers) and executives are salivating at the capabilities the Blackberry Playbook could provide to their hospital.  CIOs are enamored by Blackberry’s secure server technology, while executives in general associate Blackberry with business and enterprise.

At the end of the day, the Playbook has many of the same features of the iPad – except aimed at enterprise solutions.  It also negates some of the drawbacks of the iPad in the enterprise ecosystem, namely the entertainment capabilities.  Lets be honest, the Playbook isn’t going to supplant the iPad when it comes to the marriage of entertainment multimedia and mobile form factor – but, with the redesigned Blackberry operating system on the tablet showing hope and with the impressive hardware specifications, it appears Blackberry has a chance to be a huge player in the enterprise medical tablet space.  Unlike other multitouch tablets, such as the iPad, they are making a concerted effort – and in healthcare security is paramount, only making Blackberry’s Playbook stand out even more.

Continue on for a video of the radiology viewing app, eUnity, in action on the Blackberry Playbook.