I interviewed Robert Quinn, Senior Vice President of Engineering and CTO of Epocrates at HIMSS 2010, and he spoke candidly about the many features Epocrates electronic health record will have, especially related to the iPhone.

Yes, that’s correct. Epocrates, the mobile medical app that nearly has the distinction of being the one “indispensable” application for every physician’s smart phone, is going to have a big brother soon.

The ten year old company, based in San Mateo California, believes its base of more than 900,000 clinicians worldwide and its experience with mobile medical development gives it the wherewithal for understanding what physicians need and expect from a mobile Electronic Health Record (EHR).

They are targeting solo and small physician practices and with a price point that is expected to be very competitive. “This was a logical next step for Epocrates,” said Rose Crane, chief executive officer of Epocrates, when making the announcement.

Integration with the iPhone

I had the opportunity to speak with Robert Quinn, Senior Vice President of Engineering and Chief Technical Officer about the forthcoming product. They are planning a shipping target of Fall 2010. The product will have both a mobile iPhone app and web interface. They plan on integrating the features of the iPhone, such as the camera, as well as dictation directly into the app, an interesting feature especially in light of the announcement today by Nuance that they will be shipping a medical transcription application for the iPhone.

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Zepherella is an online company with an innovative online healthcare billing system that makes payment transactions between healthcare providers and patients easier.

Continue on for our take on the possible implications to healthcare providers.

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Well it looks like CallMD, the website that offers online and phone medical advice from doctors and nurses is teaming up with A.D.A.M. (company that provides medical technologies). A.D.A.M. already has an app out (pictured), called Medzio Health Manager. The app allows you to search for medical topics based on your symptoms and it lets you search for local clinics/hospitals. It doesn’t appear to be affiliated with any clinics, and when you do search, it uses google maps to search basic key words. Needless to say, its a pretty basic app. Thats where CallMD comes in. My assumption is they are going to use a Medzio type free app to help you organize your "symptoms" and then link you to the CallMD team for a fee.

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