
We’re giving out promo codes for a popular medical app in the comments section of this post The medical textbook has long been a ripe target for digital enhancement. In the 1990s the paragon of digital publishing was the CD ROM. At that time, publishers produced premium versions of their leading texts which included a CD ROM with additional images, search capability and even videos. As the internet became a viable distribution model, publishers moved the supplementary content to the [Read more]

It was only a matter of time before partnerships between medical textbook publishers and the iPad development community emerged. One key partnership the Wall Street Journal just announced is between ScrollMotion (app developer) and McGraw-Hill’s Education division, with the purpose of developing e-books for the iPad. And why does this matter? Because if you’re a medical professional, you most certainly have read or own a medical text from McGraw-Hill. McGraw-Hill is the publisher of Harrison’s Internal Medicine, Schwartz’s Principles of [Read more]