ibooks medical
iPad Medical Textbooks (E-books) on the Way With Key Partnerships Announced: Why the Healthcare Community Should Be Excited
It was only a matter of time before partnerships between medical textbook publishers and the iPad development community emerged. One key partnership the Wall Street Journal just announced is between ScrollMotion (app developer) and McGraw-Hill’s Education division, with the purpose of developing e-books for the iPad. And why does this matter? Because if you’re a medical professional, you most certainly have read or own a medical text from McGraw-Hill.
McGraw-Hill is the publisher of Harrison’s Internal Medicine, Schwartz’s Principles of Surgery, the Case-File series and many more medical texts. They acquired Apple and Lange Inc in 2007, further expanding their vast medical library. Many of us know of McGraw-Hill via Access Medicine, the online portal to their large collection of medical texts that is available in almost every academic institution in the country.
Many pundits feel the iPad’s use of an LED screen verse E-ink (think Kindle) will dissuade readers from purchasing the iPad for reading purposes. The principle argument is the LED screen will cause more eye strain after prolonged use, but the medical community should embrace e-books on the iPad because we read textbooks in a different way than traditional readers.
