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How Humana became a leader in mobile engagement, interview with Julie Kling

Jan 25, 2012 by
mHealth News
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There are few, if any, large corporations that use mobile technology to engage their customers as effectively as Louisville, KY-based health insurer Humana. The company’s Games 4 Health program is among the most innovative mobile health programs anywhere and the projects like B-Cycle are revolutionizing bike sharing and incentivizing healthy lifestyles. I recently had a chance to hear Julie Kling, head of mobile strategy for Humana, outline the company’s strategy during a panel discussion at the December mHealth Summit in [Read more]

Tomorrow Networks to deliver mobile ads for medical apps: Interview with Sanjay Pingle, president Physicians Interactive

Oct 20, 2011 by
Featured mHealth
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Physicians Interactive Holdings has partnered with Remedy Systems to develop the first mobile ad network focused exclusively on delivering ads to health care professionals.

Mobile platforms wars have primed web apps for a comeback [Guest Post]

May 07, 2010 by
News
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Guest Post by: Olivier Forget, industry insider, and developer of mobile medical software. Back in 2008 I created a “web-app designed for iPhone”, as Apple puts it, to let medical residents view their schedules on MedRez.net using their iPhones. I did this by following Apple’s instructions. I could have created a native app and offered it in the App Store, but it seemed unnecessarily complicated and I wanted to do something quickly. The web-app has nicely formatted pages that fit just [Read more]