Satish Misra MD contributed to this article In a recently released patent, Apple has outlined a new strategy to make advertising increasingly personalized in a rather unusual way. Content advertisers have always known that the secret to selling is to know your audience. Apple has taken this strategy a step further by proposing a system to track a consumer’s demographics, behavior, and (most surprisingly) their mood. While the intent is obviously advertising, one has to wonder whether this type of […]
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