Epocrates, which is planning on launching a mobile electronic health record (discussed on this site here) is planning a $75m initial public offer in a bid to be a publicly traded company. The company generated net sales of $24.3m last quarter, down slightly over last year. Epocrates is one of the oldest and successful mobile medical software application developers and this IPO is a sign of the maturation and strength of this sector. [MassDevice]
Walgreen’s mobile prescription text alert app, while good, is missing a huge opportunity to be a medication management app with daily medicine reminders.