SoloHealth Stations bring self-tracking to the supermarket

You may have noticed that SoloHealth Stations are popping up in stores all over the country.

These free interactive tools allow users to go through a few simple screening tests and answer a few health related questions to get a general health assessment.

They can be found in Walmart, CVS, Publix, Sam’s Club and Schnuck’s Market. There are already over 1000 in Walmarts around the country and they plan to have 2000 by the middle of 2013.

The SoloHealth Stations include screening tests for vision, blood pressure, weight and BMI. Based on these tests and the answers to a few questions regarding things like diet and family history, the user receives an assessment of the patient’s overall health.

These HIPAA and FDA compliant kiosks also provide access to a database of local physicians, recommendations of ways to improve their health, and a symptom checker.

SoloHealth’s kiosks appear to be the next step in the evolution of those blood pressure machines that you see in so many pharmacies.

These kiosks make self-tracking available to people from all backgrounds. Those who don’t own a computer, a smart phone, or have an internet connection can participate as well. I wouldn’t be too surprised if a patient comes in and tells you, “The kiosk at Walmart says that I should be concerned about how my habits can affect my heart.”

In addition, a company can go to SoloHealth’s website and submit a request to advertise through any of the ways SoloHealth interacts with its users. This includes the kiosks, email, mobile devices, and their website.

The kiosks capture demographic information allowing a company to tailor their advertisements to specific demographics. In their privacy policy, they note that “[they] may also share personally identifiable information that we collect from you with marketing, advertising, and research companies.” This business model means that your patients may be making healthcare purchases based on advice from these tailored advertisements.

SoloHealth’s kiosks are in locations that your patients already frequent on a regular basis. I encourage you to try it for yourself. You can decide if you think it’s worth recommending for your patients.

Source: SoloHealth

 

Author:

Waqaar Khawar Follow Me
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